Ford motor Company has unveiled the Start concept at the Beijing International Auto Show today. Start concept also happens to be the first concept by Ford in three years. Basic fundamentals behind this concept are kept very practical and simple.

Ford has developed the Start Concept addressing simple everyday problems in big cities such as fuel efficiency, parking space and traffic congestion. So Ford went ahead and built this concept using fewer raw materials making it an affordable car. “Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love,” explained Freeman Thomas, Design Director, Ford Motor Company.

The Start Concept is structured with a combination of aluminum and high strength steels that helps in keeping this car lightweight but safe at the same time. The body panels are made of pre painted recyclable composites.

The Start’s styling is basic, neat and simple yet giving it a beetle look-alike cute look.

“With the Ford Start Concept, we didn’t set out to design some sort of utilitarian concept to save the world, nor were we interested in following the competitive trend toward an overly noisy design language. What we did set out to do was design a personality driven car that exudes warmth, charm and aspiration…to design a car worth bonding with,” said J Mays, Group Vice President Design and Chief Creative Officer, Ford Motor Company.

Ford has revealed no plans for future production yet, and although no formal performance figures have been given, a 1.0-liter Ford EcoBoost engine, which will have the same output as an aspirated 1.6-liter inline-four, powers the Start concept. The engine is mated with a six-speed manual transmission and it will be able to keep the CO2 emission levels below 100 g/km, something which has only been seen in diesels and hybrids till now.

The interiors look quite interesting and Ford has introduced the latest connectivity technology with MyFord Mobile that relies on smartphones to provide much of the functionality provided by MyFord Touch without going through the trouble of installing the extra hardware.

Ford also claimed that this small car has been designed to cater to a new global trend for ultra compact cars for the masses.