Alfa Romeo’s century-long history, which began on 24 June 1910 in Milan, is an achievement shared by a very small number of other auto makers, and is peppered with commercial successes and racing wins achieved worldwide.

The city of Milan, Alfa Romeo’s birthplace, is paying homage to Alfa Romeo by staging four days of events, beginning today, involving the City Council, Fiera Milano Expo, Monza Race Track and the Alfa Romeo Museum.

This weekend thus marks an extraordinary ‘appointment’ for motor enthusiasts and Alfisti worldwide: collectors, club members and current model owners. More than 3000 Alfa Romeo cars are expected to arrive in Milan from 45 countries.

Celebrating Alfa Romeo’s centenary means leafing through some of the most important pages in automotive history in terms of design and innovation. Indeed, Alfa Romeo has always stood out for its capability of transmitting strong emotions and for state-of-the-art technology, as well as top-level handling and driving pleasure.

The key event of the centenary celebrations is a huge international rally dedicated to all Alfa Romeo enthusiasts this weekend. Thousands of crews have registered and will be parading through the centre of Milanon Saturday afternoon.