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Fisker Karma ‘Get Hot’ Commercial
by Aman ChaudhryNo CommentsFisker has recently brought out this new commercial show casing the all-new ‘very hot’ Karma – the plug-in sports hybrid. The same Karma was first advertised differently but that obviously didn’t work for Fisker.
This is the new ‘Get Hot’ commercial and we are a tad bit curious to find out if this leaves an impression or not. After all the Karma comes with 2.0-litre turbocharged direct petrol engine and an electric motor that produces 403 horsepower.
Even though there’s a pretty woman, a soft alluring sound track, ice cubes melting, fast car, donuts, basically the works, it somehow doesn’t touch the cord. But that’s just what we think.
Check it out right here:
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PORSCHE 918 SPYDER GETS GREEN LIGHT
by Aman ChaudhryNo Comments
In its session today, the Supervisory Board of Porsche AG, Stuttgart, gave the green light for series development of the Porsche 918 Spyder. Reflecting the overwhelming response from the public and customers to the Concept Study, the Supervisory Board gave the Porsche Board of Management the mission to develop a production model based on the car already presented. This concept version of an ultra-high-performance mid-engined sports car with plug-in hybrid technology made its debut at the 2010 Geneva Motor Show and at Auto China in Bejing, hitting the headlines worldwide.
Michael Macht, President and Chairman of the Board of Management of Porsche AG, said; “Production of the 918 Spyder in a limited series proves that we are taking the right approach with Porsche Intelligent Performance featuring the combination of supreme performance and efficient drivetrain concepts. We will develop the 918 Spyder in Weissach and assemble it in Zuffenhausen. This is also a very important commitment to Germany as a manufacturing base.”
The Concept Study of the 918 Spyder allows CO2 emissions of just 70 g/km, corresponding to fuel consumption of 94.1 mpg (3.0 litres/100 km) on the NEDC, combined with the performance of a super-sports car. This extremely efficient drivetrain technology has a natural home in the 918 Spyder given the truly outstanding design and high-tech motorsport achievements for which Porsche is renowned.
Further product details of the 918 Spyder will be disclosed in the months to come.
Press data & images: Porsche